Salling Ludvig Rib Eye Beef

Ludvig is a premium meat brand specifically developed for the Danish retail market. This rib-eye product, labeled as "Krogmodnet" (dry-aged), is part of the Salling Group's high-quality butcher brand offering. The label explicitly states that the cattle were born, raised, slaughtered, and processed in Denmark, ensuring full traceability within the country.

Originally founded to provide consistent quality for the Føtex and Bilka supermarket chains, the brand is owned by Salling Group, Denmark's largest retail group. The company is unique in its ownership structure, as it is 100% owned by the Salling Foundations, which reinvests profits into the business and donates to various cultural and social causes.