CoolBest Fruit Ontbijt

CoolBest Fruit Ontbijt is a popular chilled breakfast drink in the Netherlands, designed as a quick meal replacement or supplement. The brand is well-known for its commitment to maintaining the cold chain from production to consumer to preserve flavor and nutrients. This specific product is a blend of fruit juices (peach and banana) combined with 20% yogurt and fiber.

The brand CoolBest was originally launched by Riedel, a Dutch juice company with a history dating back to 1879. Today, CoolBest is part of the portfolio of Riedel B.V., which is a major player in the fruit juice market in the Benelux region. While it was previously owned by the dairy cooperative FrieslandCampina, it was acquired by the investment firm Standard Investment in 2017, which continues to operate the brand from its headquarters in Ede, Netherlands.