Living Home textiles

Living Home is a private label brand primarily associated with the Swiss retail giant Migros. The brand focuses on home textiles, including bedding, towels, and decorative accessories designed for modern living. While the brand was conceived and developed in Switzerland to cater to the local market, the physical manufacturing of its products typically takes place in multiple countries across Europe and Asia, depending on the specific textile type and material requirement. Migros manages the brand through its extensive distribution network, ensuring high quality and sustainability standards are met throughout the supply chain. Ownership remains with the Migros-Genossenschafts-Bund, which is one of the largest retail and wholesale companies in Switzerland.