Blue Band Goede Start margarine

Blue Band is a historically significant brand in the world of spreads, famously launched in 1923 by Van den Bergh in the Netherlands. For decades, it was a flagship brand under the Unilever portfolio, known for its focus on nutrition, particularly for growing children. The 'Goede Start' variety shown here emphasizes added calcium and vitamins with a plant-based, palm oil-free formula.

In 2018, as part of a major corporate strategic shift, Unilever sold its entire spreads division to the American private equity firm KKR. This led to the formation of Upfield, which is now the ultimate owner of Blue Band. Today, the brand continues its legacy of providing margarine and plant-based alternatives, with a production focus on sustainability and natural ingredients across various European markets.