Made O'Meter
Discover where a brand or product originates
Magno is an iconic Spanish personal care brand, best known for its black glycerin-based soap and distinct fragrance. Originally launched by the Spanish company La Toja (founded in the early 20th century in Galicia), the brand became a staple in Spanish households.
Over the years, the brand's ownership shifted through corporate acquisitions. Today, Magno is part of the Henkel Group's portfolio. While it maintains its deep Spanish heritage and is predominantly manufactured in Spain to serve the Mediterranean market, the corporate oversight and ultimate ownership reside with the German multinational Henkel, which manages a global array of consumer goods.
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