Etude SoonJung pH 6.5 Whip Cleanser

Etude SoonJung is a specialized skincare line from the popular South Korean beauty brand Etude (formerly Etude House). This specific line is formulated for sensitive skin, focusing on hypoallergenic and minimalist ingredients. The brand was originally established in 1985 and became a part of the Amorepacific Group, one of the world's largest beauty conglomerates, which solidified its presence in the global 'K-beauty' market.

Most Etude products are manufactured within South Korea by Amorepacific's dedicated production facilities or certified partners. As the ultimate owner, Amorepacific manages a massive portfolio of luxury and mass-market brands, maintaining its headquarters in Seoul. The brand has evolved from its initial 'princess' aesthetic to a more modern and clinical identity, as seen in the revamped minimalist packaging of the SoonJung range.