Vilebrequin Apparel

Vilebrequin is a luxury French brand that rose to fame in Saint-Tropez in 1971, founded by Fred Prysquel. Originally inspired by the vibrant surf culture of the French Riviera, the brand revolutionized swimwear with its unique spinnaker cloth materials and bold patterns. Over the decades, it has expanded from its signature men's swim shorts to a full range of resort wear for the whole family.

While the brand maintains its creative soul and headquarters in Geneva and France, manufacturing is distributed across multiple countries, primarily in Mediterranean regions like Morocco and Tunisia, as well as European locations like Italy for its high-end leather goods and accessories. In 2012, the brand was acquired by the American conglomerate G-III Apparel Group, which has helped scale its global retail presence while maintaining the brand's premium positioning.