Peacocks clothing

Peacocks is a long-standing British fashion brand known for providing stylish and affordable apparel for the entire family. Its product range spans across women's, men's, and children's wear, alongside footwear and accessories. The brand focuses on delivering contemporary trends at value prices, making it a staple on the UK high street for decades.

The manufacturing of Peacocks' garments is primarily outsourced to a global network of suppliers. Production typically takes place in major textile manufacturing hubs such as China, Bangladesh, India, and Turkey. This global supply chain allows the brand to maintain its competitive pricing while offering a diverse array of fabrics and designs.

Originally founded in Warrington in 1884 as a penny bazaar, the company eventually relocated its headquarters to Cardiff, Wales. Throughout the 21st century, the brand has undergone several changes in ownership. Following a period of administration, it was acquired by the Edinburgh Woollen Mill Group. As of the early 2020s, the brand is owned by an investment consortium led by Baaj Capital, which continues to operate the brand globally through its headquarters in the United Kingdom.