Van Rysel Bicycles and Cycling Gear

Van Rysel is the high-performance road cycling brand under the Decathlon umbrella. Launched in 2019 to replace the top-tier racing segments of the B'Twin brand, it is headquartered in Lille, France, specifically in the Flanders region which is famous for its cycling heritage. The name 'Van Rysel' translates to 'From Lille' in Flemish, reflecting its local roots and design center located at the B'Twin Village.

While the brand's research, development, and design take place in France, manufacturing is distributed globally to maintain a balance between technical precision and competitive pricing. High-end carbon frames are often manufactured in specialized facilities in Taiwan or China, while several models are assembled at Decathlon's own manufacturing sites in France and Portugal. The brand has gained significant prestige in recent years by partnering with professional UCI WorldTour teams like AG2R La Mondiale.

Van Rysel is a wholly-owned private label of Decathlon S.A., one of the world's largest sporting goods retailers. This vertical integration allows the brand to control the entire lifecycle of its products, from initial concept and aerodynamic testing in wind tunnels to direct-to-consumer sales, ensuring that professional-grade cycling technology remains accessible to a broad range of enthusiasts.