Pepe Italian Herbs in Extra Virgin Olive Oil

Pepe is a specialty food brand known for its elegantly designed tins of herbs and liquid seasonings. Although the product prominently features 'Italiaanse Kruiden' (Italian Herbs), the label explicitly states it is a product of Spain. It typically consists of a blend of traditional Mediterranean herbs preserved in high-quality extra virgin olive oil, designed for use in cooking or as a finishing oil.

The brand is a private label or exclusive line often distributed within the Benelux market, specifically through retailers like Albert Heijn. It is owned by Ahold Delhaize, a major Dutch-Belgian multinational retail company. This product reflects a trend in high-end private labeling where the focus is placed on aesthetic packaging and authentic geographic production, in this case, sourcing and bottling the olive oil and herbs directly from Spanish producers.