Prominent Fresh Produce

Prominent is a premium brand of Dutch tomatoes founded in 1995. It was established by a group of leading tomato growers who decided to collaborate to ensure high quality, innovation, and year-round supply. The brand is synonymous with high-tech greenhouse horticulture in the Netherlands, focusing on taste, sustainability, and quality control.

The product is primarily grown in the Netherlands but has a significant international footprint through strategic partnerships. Today, Prominent is a key brand under the Growers United cooperative, which manages the sales, marketing, and distribution of the produce to retailers throughout Europe and beyond. The cooperative structure ensures that the ultimate ownership remains in the hands of the member growers themselves, maintaining a direct link between the farm and the consumer.