McEnnedy Ice Cream Cookies

McEnnedy American Way is a private-label brand created and owned by the German discount supermarket giant Lidl. Although the branding is designed to evoke American food culture and aesthetics, the products are primarily manufactured in European countries specifically for Lidl's extensive retail network across the continent and beyond. This particular item features ice cream sandwiches made with cookie dough and chocolate.

The brand was developed by Lidl Stiftung & Co. KG to cater to European consumer interest in American-style snacks, treats, and frozen goods. Because McEnnedy is a house brand, its manufacturing is outsourced to various food processors across Europe, depending on the specific product category. Lidl continues to manage the brand as part of its global private-label portfolio.