Albert Heijn Extra Jam Bosvruchten

Albert Heijn Extra Jam Bosvruchten is a signature private-label product of the Dutch supermarket giant Albert Heijn. This forest fruit jam is composed of a variety of berries, including strawberries, raspberries, blackberries, and blueberries, designed to offer a higher fruit content than standard jams. The 'ah' logo visible on the packaging is a hallmark of the retailer's private brand, which serves as a cornerstone of the Dutch grocery market.

The brand traces its origins back to 1887, when Albert Heijn Sr. took over his father's grocery store in Oostzaan, Netherlands. Over the decades, it evolved from a local shop into the country's leading supermarket chain. While the brand is quintessentially Dutch, manufacturing often takes place through various specialized food processors across Europe, depending on seasonal fruit availability and facility capacity, though primary production remains concentrated in the Netherlands.

Today, the brand is under the ultimate ownership of Ahold Delhaize, a major global food retailer formed from the 2016 merger of Ahold and Delhaize Group. This multinational corporation manages dozens of local supermarket brands across North America, Europe, and Asia, maintaining the heritage of the Albert Heijn name while leveraging a global supply chain to maintain product quality.