Clever Cottage Cheese with chives

Clever is a well-known budget-friendly private label brand predominantly found in Central and Eastern Europe. It was originally established by Billa, an Austrian supermarket chain, as an entry-level price point brand to offer essential high-quality grocery items at competitive rates. The brand has since expanded to be a hallmark label for various retail groups under the REWE umbrella across international markets.

Manufacturing of Clever products, such as this cottage cheese, typically takes place in multiple countries depending on the specific region of sale. REWE Group utilizes local and regional dairy suppliers to ensure freshness and keep logistics costs low; therefore, products in Austria are likely produced by Austrian dairies, while those in the Czech Republic or Bulgaria may be sourced from local national producers.

Ultimately, the brand is owned by the REWE Group (REWE-Zentral-AG), a major German diversified retail and tourism cooperative. REWE Group is headquartered in Cologne, Germany, and manages an extensive portfolio of supermarkets and discount stores across Europe, including Penny and Billa.