PREMIERE Soft Bites cat treats

PREMIERE is a private label brand primarily associated with the European pet retailer Fressnapf. The brand focuses on providing nutritional and tasty solutions for domestic animals, including cats and dogs. The specific product shown, 'Soft Bites' with cheese and cranberries, is part of their 'I Love My Cat' line, designed as a premium snack for felines.

The brand originates from Germany, where its parent company, Fressnapf Tiernahrungs GmbH, was founded. While many of the brand's products are developed in Germany, manufacturing often involves multiple specialized pet food production facilities across Europe to meet high-quality standards and logistical needs. Fressnapf remains the ultimate owner and distributor, operating a vast network of stores and online platforms across the continent.