NOCCO Electrolyte

NOCCO (No Carbs Company) is a Swedish functional beverage brand that was launched in 2014. The brand was developed by Vitamin Well AB, a company focused on creating health-oriented drinks. NOCCO has quickly become a dominant player in the fitness and sports nutrition industry, known for its caffeine-enriched, BCAA-containing carbonated beverages. While focused on performance, the brand expanded into electrolyte-specific drinks to cater to recovery and hydration needs.

The brand is Swedish in origin and headquartered in Stockholm, but production is primarily outsourced to manufacturing facilities in Austria to meet European distribution demands. Vitamin Well AB, the parent company, remains under the ownership of private equity firms and its founders, maintaining a strong Swedish identity while operating on a global scale.