Made O'Meter
Discover where a brand or product originates
New Balance is a legendary American sports footwear and apparel brand. Known for its performance-driven designs and wide range of widths, the brand has maintained a unique position in the market by continuing to manufacture a portion of its premium lines in the USA and UK, while the vast majority of its consumer products, like the 696 v6 tennis shoes, are manufactured in Asia, primarily in countries like Vietnam, Indonesia, and China.
Founded in 1906, the brand has remained largely independent and is currently under the ownership of the Davis family. This private ownership allows the company to focus on product quality and technical innovation over short-term public market pressures. The brand is highly recognized for its 'N' logo and its association with both professional athletes and everyday lifestyle comfort.
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