Ekoplaza white basmati rice

Ekoplaza Basmati Rice is a premium organic food product marketed by the Dutch organic supermarket chain Ekoplaza. As a variety of long-grain rice, Basmati is traditionally grown in the Himalayan foothills. Consequently, while the brand is Dutch, the manufacturing and cultivation of the rice primarily take place in India or Pakistan, where the specific climatic conditions required for authentic Basmati are found.

The Ekoplaza brand functions as a private label for the retail chain, which was established in the Netherlands. The brand focuses on 100% organic products and sustainable sourcing. It is currently owned by Udea, a major Dutch organic wholesaler that supplies numerous health food stores and organic supermarkets across the Benelux region. The ownership remains rooted in the Netherlands, emphasizing a supply chain that prioritizes organic certification and fair trade practices from the country of origin to the European market.