Velvet Excellence facial tissues

Velvet is a prominent hygiene brand primarily operating in Central and Eastern Europe. Specifically recognized for its tissue and paper products, the brand originated in Poland and has built a strong reputation for premium-quality household paper goods. The 'Excellence' line, as seen in the image, highlights high-quality 4-ply tissues designed for softness and durability.

The brand's history is closely tied to its manufacturing base in Klucze, Poland, which is one of the oldest and most technologically advanced paper mills in the region. The brand was once part of the global Kimberly-Clark portfolio but later split into an independent entity, Velvet CARE.

Today, the brand is owned by the private equity firm Partners Group. Despite shifting corporate ownership, the brand maintains its deep roots in Polish manufacturing, with the vast majority of its production and supply chain remaining concentrated in the Polish market to serve both domestic and international consumers.