Plenty Kitchen Roll

Plenty is a leading brand of absorbent kitchen towels recognized for its 'one sheet does plenty' marketing campaign. The brand is celebrated for its technology that allows the paper and wipes to remain strong and effective even when wet, making it a staple in household cleaning and spill management.

Originally launched in the United Kingdom as 'Bounty' under the Procter & Gamble umbrella, the brand underwent a significant transformation when the European tissue business of P&G was acquired. It was subsequently rebranded to Plenty to avoid confusion with other global trademarks while maintaining its reputation for high quality and durability.

Today, Plenty is owned and operated by the Swedish global hygiene and health company Essity. The manufacturing for the UK and Irish markets primarily takes place in local facilities within the United Kingdom, ensuring a regional supply chain. As part of Essity's modern sustainability initiatives, the brand focuses on providing compostable sheets and using recycled materials in its plastic packaging.