Excel White Bubblemint Gum

Excel is a prominent brand of sugar-free chewing gum, specifically marketed in Canada. It was originally launched by the William Wrigley Jr. Company, a major American chewing gum manufacturer founded in Chicago in 1891. The brand is known for its intense breath-freshening properties and dental benefits, with the 'White' variety specifically formulated to help remove surface stains from teeth.

Today, the Excel brand is owned by Mars, Incorporated, following its 2008 acquisition of Wrigley. Mars, a global leader in confectionery, petcare, and food products, manages the brand through its Mars Wrigley segment. While the brand has global lineage, Excel gum products found in North America are frequently manufactured in Canada, where the brand maintains a dominant market share.