SOC (Stadium) Apparel and Gear

SOC (Sports On Court) is a private label brand developed by the Swedish sporting goods retailer Stadium. Established to offer functional and affordable sportswear, the brand covers a wide range of activities including running, training, and team sports. The brand's origin is deeply rooted in Sweden's retail history, emerging as a core house brand for Stadium AB.

Manufacturing for SOC products typically takes place in various countries across Europe and Asia, following the global supply chain model typical of major apparel retailers. As a private label, SOC is exclusively owned and managed by the Stadium group. This vertical integration allows the company to maintain control over design, quality, and pricing, ensuring the brand remains a competitive alternative to international sports giants. Stadium itself remains a family-owned company, predominantly controlled by its founders, the Eklöf family, through Stadium Group.