ERU Goudkuipje spreadable cheese

ERU Goudkuipje is a classic Dutch processed cheese spread that has been a staple in Dutch households for decades. The brand ERU was founded by Egbert Ruijs (E. Ruijs) in Woerden, Netherlands, in 1824, initially starting as a cheese trading company before transitioning into specialized cheese products.

The product is manufactured in the Netherlands, specifically at ERU's production facilities in Woerden. Known for its creamy texture and mild taste, Goudkuipje (literally 'Gold Tub') remains one of the most recognizable dairy brands in the country. The brand is still owned by the Ruijs family's independent company, Koninklijke ERU (Royal ERU), making it one of the few long-standing Dutch food companies that has remained independent of major global food conglomerates.