Essie Hard to Resist Nail Strengthener

Essie is a globally recognized nail care brand founded in 1981 by Essie Weingarten in New York City. Initially starting with just twelve nail polish shades, the brand gained a reputation for high-quality formulas and whimsical names. In 2010, Essie was acquired by the French cosmetics giant L'Oréal, which expanded its distribution from professional salons to the mass market. Today, Essie products, including the 'Hard to Resist' nail strengthener seen in the image, are manufactured in various locations across North America and Europe to serve global demand. Under L'Oréal's ownership, the brand remains headquartered in France as part of the Consumer Products Division, maintaining its status as a leader in the nail category.