Appelsientje Orange Juice

Appelsientje is an iconic fruit juice brand that has become a household name in the Netherlands since its introduction. Originally launched in 1973, it was the first fruit juice in the country to be packaged in carton containers rather than glass bottles, revolutionizing how consumers bought and stored juice at home. The brand focuses on 100% pure fruit juice without added sugar or sweeteners.

Historically, the brand was a cornerstone of the Dutch dairy giant FrieslandCampina. However, in recent years, the brand underwent a significant ownership change to allow FrieslandCampina to sharpen its focus on its core dairy portfolio. Today, Appelsientje is managed by Riedel, a specialized fruit juice manufacturer that oversees several leading Dutch beverage brands. The brand continues to be largely produced and packaged within the Netherlands, maintaining its status as a quintessential Dutch brand while being owned by private equity interests that focus on growing the European beverage market.