Viva Nocciole Hazelnut Spread

Viva Nocciole is a brand of hazelnut and cocoa spread primarily marketed in single-serving portions. The brand originated in Italy, a country renowned for its high-quality hazelnut confections. It is produced by the Italian company Nutkao, which was founded in 1982 by Giuseppe Braida.

Nutkao has grown into an international leader in the private label and industrial confectionery market, specializing in hazelnut spreads that rival major international brands. While the brand started as a local Italian venture, the manufacturing and distribution are now handled by Nutkao S.r.l., which maintains its primary production facility in Govone, Italy. Today, the brand is part of a larger portfolio under the ownership of investment groups that have acquired Nutkao to expand its global reach in the sweet spreads category.