Neutral Baby Shampoo

Neutral is a brand specifically formulated for sensitive skin, established in Scandinavia more than 40 years ago. Originally developed in Denmark, the brand focused on creating products without perfumes, dyes, or parabens to minimize the risk of skin allergies.

Today, the brand is part of the Unilever portfolio. While it maintains its strong Nordic identity and manufacturing presence in Denmark for many of its European products, production occurs across various Unilever facilities throughout Europe. Unilever, a British multinational, manages the brand globally through its extensive personal care network, ensuring adherence to the original Nordic Swan Ecolabel and Asthma Allergy Nordic standards.