Mr Kipling 6 Viennese Whirls

Mr Kipling is one of the most iconic cake brands in the United Kingdom, famous for its slogan "exceedingly good cakes." The brand was launched in 1967 by Rank Hovis McDougall (RHM) to market high-quality, pre-packaged cakes that captured the essence of traditional British baking. Since its inception, the brand has become a household name, synonymous with classic treats like Cherry Bakewells, French Fancies, and the Viennese Whirls shown here.

Today, Mr Kipling is owned by Premier Foods, one of the UK's largest food manufacturers. The production primarily takes place in the United Kingdom, specifically at the dedicated bakery in Carlton, South Yorkshire, which is one of the largest cake-making facilities in Europe. This facility produces millions of cakes weekly to meet demand across the UK and international markets.

While the brand has expanded its global presence to countries like Australia, Canada, and the United States, it remains deeply rooted in British culinary heritage. Ownership has transitioned from the original RHM to Premier Foods, which continues to manage the brand's extensive portfolio of baked goods from its headquarters in St Albans, England.