Svalan (The Swallow) Matches

Svalan, also known as 'The Swallow' (De Zwaluw), is a historic brand of safety matches with deep roots in the Swedish match industry. These matches were originally manufactured at the Uddevalla Tändsticksfabrik in Sweden, a city famous for its production of matches since the late 19th century. The iconic swallow logo and vintage box design are world-recognized symbols of safety and reliability.

Today, the brand is owned by Swedish Match AB, a global company headquartered in Stockholm. While the matches have historical ties to Sweden, manufacturing for the brand has expanded or shifted to various global facilities under Swedish Match's logistical umbrella. In 2022, Swedish Match AB was acquired by Philip Morris International, bringing the historic brand under the ultimate global ownership of a US-headquartered tobacco and lifestyle conglomerate.