Pic's Peanut Butter Crunchy

Pic's Peanut Butter is a premium nut spread originally founded in Nelson, New Zealand. The brand began in 2007 when Pic Picot made his own peanut butter at home because he was dissatisfied with the sugary options available in stores. This particular product is the Crunchy variety, known for using high-quality hi-oleic peanuts sourced from Australia and being freshly roasted and packed in New Zealand.

The brand has grown into an international success, maintaining its reputation for natural ingredients—typically consisting only of peanuts and a pinch of salt. Unlike many global brands acquired by large conglomerates, Pic's Peanut Butter remains independently owned by its founder's company, Pic's Peanut Butter World. Production is centralized in Nelson, New Zealand, which serves as a major tourist attraction and the primary manufacturing hub for their global distribution.