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Marketside is a private-label brand developed and owned by Walmart Inc. The brand focus is on fresh food offerings, including deli items, produce, and bakery goods. This specifically refers to their Double Chocolate Iced Cake, which is often produced by regional bakery suppliers across the United States to ensure freshness for local Walmart stores.
Originally launched by Walmart to compete in the fresh-prepared foods market, Marketside products are exclusively distributed through Walmart's retail network. As a subsidiary brand, its ultimate ownership rests with Walmart Inc., the world's largest retailer. Production is typically localized to the country of sale to minimize transit time for perishable bakery items.
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