Smith's Baked Sea Salt chips

Smith's is an iconic Australian snack brand that has been a staple in the country since its founding in 1931 by Frank Smith and George Ensor. The product shown, Smith's Baked Sea Salt chips, is part of a healthier snack range offering 50% less fat compared to standard potato chips. These chips are primarily manufactured in Australia using locally grown potatoes, maintaining a strong connection to Australian agriculture.

In 1998, Smith's was acquired by PepsiCo, a major global food and beverage corporation based in the United States. Today, the brand is managed under PepsiCo's Australian subsidiary, The Smith's Snackfood Company. Despite international ownership, Smith's remains deeply embedded in Australian culture and continues to operate extensive production facilities across the country.