NeNe Chicken

NeNe Chicken is a prominent international franchise specializing in Korean-style fried chicken. Established in South Korea, the brand is celebrated for its signature philosophy of providing 'Happy Choice' meals, utilizing proprietary sauces and high-quality ingredients prepared using a unique batter-dip method that ensures the chicken remains crispy on the outside and juicy on the inside.

Since its inception, NeNe Chicken has expanded rapidly beyond the Korean peninsula, establishing a global presence in countries such as Australia, Canada, Malaysia, Singapore, and Thailand. In each region, the brand typically operates through a master franchise model, where a local subsidiary or business partner manages the supply chain and regional distribution while maintaining the original culinary standards established by the parent company in Seoul.

Ownership of the brand remains under the umbrella of Hyein Foods, which manages the intellectual property and global expansion strategies. The brand's success is attributed to its diverse flavor profiles—ranging from Original Fried to unconventional varieties like 'Swiking' and 'Snowing Cheese'—which have helped popularize Korean food culture globally.