Nando's Flame-Grilled Chicken

Nando's is a world-renowned South African multinational fast-casual chain that specializes in Portuguese-style flame-grilled peri-peri chicken. The brand's identity is deeply rooted in the story of the Bird's Eye Chili, or 'Peri-Peri,' which was traditionally used in Mozambique and eventually popularized through South African culinary culture. The brand is famous not only for its restaurant dine-in experience but also for its extensive retail line of sauces and marinades found in supermarkets globally.

While the brand has its heart in Johannesburg, its manufacturing and supply chain are distributed worldwide to maintain freshness and meet local demand. In South Africa, chickens are sourced locally from specialized farmers, while in the UK, Australia, and North America, the brand utilizes regional poultry suppliers. The production of its signature PERi-PERi sauces is primarily centralized in Southern Africa to maintain the authenticity of the flavor profile, though bottling and distribution occur in various international hubs.

Ownership of Nando's remains largely private, held by the founders and Capricorn Investment Holding. This independence has allowed the brand to maintain a unique marketing voice and cultural relevance across diverse markets, from London to Sydney and Washington D.C. Today, Nando's operates over 1,000 outlets in more than 30 countries and continues to expand its retail footprint as a major player in the global condiment industry.