The Natural Chip Co. Lightly Salted Potato Chips

The Natural Chip Co. is a prominent Australian snack brand known for its range of crinkle-cut potato chips focused on natural ingredients and the absence of artificial colors or flavors. The brand was originally developed in Australia as a premium alternative in the competitive snack food market.

Historically, the brand was a key part of Snack Brands Australia, which traces its lineage through several corporate iterations involving iconic Australian snack names. In 2016, Snack Brands Australia was acquired by the Philippines-based multinational food and beverage giant Universal Robina Corporation (URC). However, more recently, the business changed hands again; In 2024 and moving forward into 2026, the brand is owned by the German-based snack food conglomerate Intersnack Group, which acquired the Australasian operations (including the Griffin's Food Company and Snack Brands Australia) to consolidate its presence in the Oceania region.

The chips are primarily manufactured in Australia, often utilizing Australian-grown potatoes and sunflower oil. This local production strategy helps maintain the freshness and 'natural' positioning that the brand is marketed under across Australian supermarkets.