Helly Hansen Outdoor Apparel

Helly Hansen is a legendary Norwegian brand with a heritage dating back to 1877, founded when sea captain Helly Juell Hansen developed a way to protect his sailors from the harsh Nordic elements using linseed oil-soaked linen. This innovation birthed a legacy of professional-grade gear that has since evolved from maritime protection to world-class ski, mountain, and workwear apparel. Known for its proprietary Helly Tech waterproof and breathable membranes, the brand remains a staple for professional athletes and outdoor enthusiasts worldwide.

Today, Helly Hansen operates as a global leader in high-performance gear. While the brand's roots and design identity are firmly planted in Norway, production is distributed across a network of specialized manufacturers in various countries, including Vietnam, China, and Bangladesh, ensuring high technical standards across its diverse product lines. Since 2018, the brand has been under the ownership of the Canadian Retailer Canadian Tire Corporation, which has helped expand its global reach while maintaining its reputation for durability and storm-ready performance.