Koo Optics Eyewear

Koo Optics, often stylized as KOO, is a high-performance eyewear brand that specializes in technical sunglasses and goggles for cycling, skiing, and outdoor sports. The brand was officially launched in 2016 to provide athletes with premium optical solutions that combine Italian craftsmanship with cutting-edge technology. KOO is particularly well-known for its collaboration with ZEISS lenses, ensuring superior clarity and protection for professional and amateur athletes alike.

The brand is headquartered in Italy, where it also carries out its design and manufacturing processes. By keeping production local, KOO maintains strict quality control and honors the tradition of Italian eyewear excellence. The brand has gained significant visibility through sponsorships of professional cycling teams and elite athletes, positioning itself as a leader in the competitive sports optics market.

KOO is owned and operated by KASK, the renowned Italian company famous for its high-end safety helmets. The synergy between KASK helmets and KOO eyewear allows the parent company to offer a complete safety and performance package for cyclists and skiers. Under the leadership of the KASK group, KOO has expanded its global footprint, distributing its products to numerous countries while remaining firmly rooted in its Italian heritage.