Ekoï Cycling Apparel and Accessories

Ekoï is a prominent French brand that has become a major player in the international cycling equipment market. Founded in 2001 by Jean-Christophe Rattel, the company initially focused on accessories but rapidly expanded into a full range of cycling apparel, helmets, and sunglasses. The brand is well-known for its direct-to-consumer business model and its presence in the professional peloton, sponsoring several WorldTour teams.

While the brand's creative and commercial heart remains in France, its production is global. many of its high-end technical products and shoes are manufactured in Italy to leverage European craftsmanship, while other textile lines and accessories are produced in Morocco and China. This diverse manufacturing base allows the brand to maintain a balance between technical innovation and competitive pricing.

Ekoï remains an independent French company under the leadership of its founder. It has avoided the trend of being acquired by large multinational sporting goods conglomerates, maintaining its headquarters in Fréjus, France. The brand continues to grow by focusing on customization options and rapid product development cycles.