Itubaína Original soft drink

Itubaína is one of Brazil's most iconic and nostalgic soft drink brands, celebrated for its unique flavor and retro-style packaging. Originally created in 1954 in Jundiaí, São Paulo, the brand has maintained a strong cultural presence in the Brazilian market for decades.

The brand was originally developed by the Ferraspary company. Today, it is part of the extensive portfolio of Heineken, which acquired the brand through the purchase of Brasil Kirin (formerly Schincariol). While the Heineken Group is a Dutch multinational, the production of Itubaína remains rooted in Brazil, manufactured in various local plants to supply the domestic market.