Made O'Meter
Discover where a brand or product originates
Roxy is a leading global lifestyle brand tailored specifically for women and girls who embrace the mountain and ocean culture. Launched in 1990 as a female-specific extension of the Quiksilver brand, it initially started with a line of swimwear and quickly expanded into sportswear, denim, and snow gear. The brand is iconic for its heart-shaped crest, which is a mirrored version of the Quiksilver logo.
Today, Roxy is part of a larger portfolio of action sports brands. While the brand originated in Australia through its parent company, its manufacturing is distributed globally, with production facilities primarily located across Asia to meet international demand. The brand remains a dominant force in the surf and snow industry, sponsoring world-class athletes and promoting an active, adventurous lifestyle.
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