madeometer

Made O'Meter

Discover where a brand or product originates

Morning Brew daily newsletter

ownerAxel Springer SE (Germany)
originUnited States
manufacturedUnited States

Morning Brew is a prominent digital media brand that provides business, technology, and economic news through a suite of newsletters and podcasts. Originally created in 2015 by college students Alex Lieberman and Austin Rief, the brand gained massive popularity for its witty, concise, and informative delivery style, quickly becoming a staple for young professionals across the United States.

While the brand maintains its creative and editorial independence, it is now part of a larger corporate framework. In late 2020, Insider Inc. (then known as Business Insider) acquired a majority stake in the company. Today, Morning Brew remains headquartered in New York City, where its content is produced and curated for a global digital audience. The brand has expanded from its flagship daily newsletter into various industry-specific verticals and multimedia platforms, including podcasts like the Morning Brew Daily.

The ultimate ownership of Morning Brew lies with Axel Springer SE, a European media giant based in Germany. Axel Springer acquired Insider Inc. in 2015 and subsequently integrated Morning Brew into its vast portfolio of digital journalism brands. This ownership structure positions Morning Brew as a key asset within one of the world's most influential media conglomerates.

disclaimer

poweredBy