Simply Potato Chips Sea Salt & Cracked Pepper

Simply is a specialized snack brand manufactured in Australia, specifically developed for the Australian retail market. The brand focuses on offering 'pure deliciousness' by using real ingredients and providing healthier alternatives, such as chips with 25% less fat than regular potato chips. The packaging clearly states it is 'Made in Australia', utilizing local manufacturing facilities to ensure product freshness.

The brand is an entry into the premium snack segment within major Australian supermarkets. It is a private label brand belonging to the Woolworths Group, one of the two largest retail companies in Australia. This ownership allows the brand to leverage Woolworths' extensive supply chain and local agricultural partnerships across the country to source high-quality Australian potatoes.