The Natural Chip Co. Lightly Salted

The Natural Chip Co. is a prominent Australian snack brand established with a focus on 'natural' snacking, utilizing 100% Australian-grown potatoes and avoiding artificial colors, flavors, or preservatives. Its products are widely distributed across major Australian retailers like Coles and Woolworths.

The brand was originally created by Snack Brands Australia, a major local player founded in 1998. In 2016, Snack Brands Australia was acquired by the Philippines-based multinational Universal Robina Corporation (URC). However, in 2021, the German snack giant Intersnack Group fully acquired the business from URC's Oceania division. Today, the brand remains a core part of the Snack Brands Australia portfolio under the ultimate global ownership of Intersnack Group through its parent company, Pfeifer & Langen.

Despite the changes in international ownership, manufacturing remains steadfastly local. The chips are produced in Australia, primarily utilizing local agricultural produce to maintain the brand's 'Aussie-made' identity and quality standards.