Sallve Base Stick

Sallve is a prominent Brazilian digital-native cosmetic brand founded in 2019 by Julia Petit, Daniel Wjuniski, and Marcia Netto. The brand gained rapid popularity by focusing on a co-creation process with its community and prioritizing clean beauty formulas. The product shown is a foundation stick (Base Stick), which is manufactured within Brazil to serve the local market. Originally started as an independent startup (Sallve Cosméticos S.A.), the brand underwent a significant corporate change in May 2023 when it was acquired by the Brazilian conglomerate Grupo Boticário. This acquisition integrated Sallve into one of the largest beauty franchises in the world, allowing it to leverage extensive distribution networks while maintaining its unique brand identity and community-driven approach.