Lorus Chronograph Watch

Lorus is a prominent watch brand that was launched in 1982 by the Seiko Watch Corporation. It was introduced to complement the existing Seiko and Pulsar brands, specifically targeting the value-conscious consumer market without compromising on technical reliability. The brand quickly gained international recognition for its affordable prices and high-quality movements, often utilizing Seiko's proprietary quartz technology.

Today, Lorus remains a key part of the Seiko Watch Corporation's global portfolio. While the brand originated in Japan, manufacturing is distributed across multiple locations in Asia, leveraging the extensive supply chain and production facilities of the Seiko Group. Ownership has remained consistent since its inception, with the Seiko Watch Corporation in Tokyo, Japan, serving as the ultimate parent company, ensuring that the brand maintains the manufacturing standards associated with Japanese horology.