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Genshin Impact is a critically acclaimed open-world action role-playing game that has become a global phenomenon since its launch in 2020. Developed and produced by the Chinese company miHoYo, the game is known for its high-quality anime-style visuals and massive, immersive world. The game's assets and development are primarily centralized in China, though it serves a worldwide audience through various international servers.
The brand remains under the ownership of its original creator, miHoYo, which has grown significantly to become one of the most successful independent developers in the gaming industry. To facilitate international publishing and operations outside of mainland China, the company utilizes its subsidiary, HoYoverse, headquartered in Singapore. This structure allows the brand to maintain its creative roots in Shanghai while managing a vast global community and multi-platform presence across PC, mobile, and consoles.
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