Rituals The Ritual of Hammam nourishing shampoo

The Ritual of Hammam nourishing shampoo is a luxury hair care product designed to evoke the purifying traditions of a Turkish steam bath. Infused with argan oil and shikakai, it belongs to the lifestyle brand Rituals, which focuses on turning daily routines into meaningful moments.

Founded in Amsterdam, the brand emphasizes a blend of Eastern traditions and Western innovation. While the brand is Dutch, manufacturing is largely decentralized across Europe to maintain high sustainability standards and reduce logistics footprints, though the Netherlands remains a primary hub for its production and design. Rituals operates as an independent company with a global presence, remaining under the leadership and primary ownership of its founder, Raymond Cloosterman.