DeBeukelaer Prinzen Rolle

Prinzen Rolle is an iconic brand of sandwich biscuits consisting of two cocoa biscuits filled with a cocoa-flavored cream. Originally introduced by Edouard de Beukelaer in the late 19th century in Belgium, the product was named 'le Petit Prince' in honor of the Belgian King’s son. It has since become one of the most recognized snack brands in Europe, particularly in Germany.

Today, the brand is owned by the Griesson - de Beukelaer Group, a leading European confectionery manufacturer. The majority of DeBeukelaer products are manufactured in Germany, with major production sites in Polch and Kahla. The company remains a family-owned business, maintaining its heritage while distributing products globally.