Vico L'Extra Craquante Nature potato chips

Vico is an iconic French brand widely recognized as one of the leaders in the snack and potato chip market. Since its establishment in 1955 in Montdidier in the Picardy region, Vico has built a strong reputation for its local agricultural ties. The 'L'Extra Craquante' line is particularly popular for its thick, ridged texture which provides a more robust crunch compared to traditional chips.

Most Vico products are produced in the original factory in Vic-sur-Aisne, France, using potatoes primarily sourced from the surrounding Picardy region. This regional focus is often highlighted on the packaging, as seen with the 'En direct de Picardie' label. Since 1998, the brand has been under the ownership of Intersnack Group, a major European snack food player based in Germany, which has allowed the brand to modernize while maintaining its French heritage.