Back Family Schokoladenstreusel

Back Family is a specialized private label brand used by the German discount retailer ALDI. The brand encompasses a wide range of baking ingredients, including flour, sugar, and decorative elements like the chocolate sprinkles shown in the image. Because it is a store brand, production is typically outsourced to various food processing companies across Europe, though for the German market, the manufacturing primarily takes place in Germany to ensure supply chain efficiency.

The brand is inextricably linked to the history of ALDI, which was split into ALDI Nord and ALDI Süd in the 1960s. Both entities utilize the Back Family brand name for their baking products. As of 2026, the brand remains under the ultimate ownership of the respective Albrecht families through their corporate structures in Essen and Mülheim an der Ruhr. This private label strategy allows the retailer to offer high-quality baking products at competitive prices compared to independent national brands.